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Top 20 Directory:
Top : Society : Issues : Business : Allegedly_Unethical_Firms : Gator
Sites:
  • Adage: Online Ad Vendor Gator Changes Name: Rebranded as Claria Corp.
  • BizReport: Gator Chomps First, Sues Internet Advertising Bureau: Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.
  • ClickZ: Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense: Editorial asserting that Gator is a legal content filter that should be exploited as an advertising vehicle. Also asserts that Microsoft's browser monopoly is the true threat that should be fought by publishers.
  • ClickZ: The Scum of the Web: General article about "scumware" programs hiding in more popular, often free, programs. Mentions Gator's system.
  • CNN: What's fair in online love and ads?: Explains how Gator's software works, the controversy surrounding it, and how to remove it.
  • c|net Tech News: Chorus of Gator critics grows: Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
  • c|net Tech News: Gator rushes to court over ad technology: Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.
  • c|net Tech News: Nobody's going to skin this Gator: Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites.
  • c|net Tech News: Web surfers brace for pop-up downloads: Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.
  • Documentation of Gator Advertisements and Targeting: Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
  • EditorandPublisher.com: Stopping Unauthorized Alterations Of Web Sites: Examines Gator and other applications that insert ads or otherwise alter third party web sites.
  • Forbes.com: Gator's Legal Feud Means Big Publicity: Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.
  • Gator's EULA Gone Bad: By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).
  • High-search-engine-ranking.com - Overture to Partner with "Scumware": Evidence suggests that pay-per-click search leader Overture is heading towards a permanent partnership with controversial online advertising network Gator Corp.
  • InternetNews: Gator.com Sues IAB: Report on federal lawsuit to protect Gator's Companion Pop-up Banner technology.
  • InternetNews: IAB Lawyers to Recommend Action Against Gator.com: Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more likely, it is stealing...just foul play." IAB may file complaint with the Federal Trade Commission.
  • news.com.com - Overture Signs Deal With Gator: Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites.
  • PCWorld: Consumer Alert: Stealth Ad Invasion: Don't look now, but your computer may be harboring software that lets unwanted advertising in.
  • San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites: Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites.
  • Slashdot: A New Low for Web Advertisers: Pop-Up Downloads: Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.
  • ThiefWare.com: Gator Data Sheet: Discusses Gator auto-install attempts via ActiveX or other techniques when a web site is visited.
  • Traffick.com - Kicking the Gator Software Habit: Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software.
  • USA Today: Spyware watches where you surf: Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined.
  • Wired: Guerrilla Ad Banner Battle Looms: Report on the legal battle between the Interactive Advertising Bureau and Gator.
  • Wired: Judge Takes a Bite Out of Gator: Discusses preliminary legal injunction against Gator.
  • ZDNet News: Gator sued over pop-up ads: Report on lawsuit filed by publishers seeking injunction and damages for Gator's unauthorized advertising on their site's.


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