| Brand-stretching: - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising. |
| Gandhi was no pitchman: Why Apple chose the wrong icon to promote their product. Article from Salon. |
| Getting dirty: Critique of a Shield soap commercial, by Mark Crispin Miller. |
| Malt liquor marketing to Latinos: The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market. |
| The contrition peddlers: When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article. |
| The Sweeps: Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue. |
Classical
