| Brand personality: A relationship with a brand can be like a relationship with another person. |
| Give your brand in marriage: For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage. |
| Propagandium.com: a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash]. |
| Semiotic Solutions - Cultural Creativity - Home: "Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK." |
| The Advertising Graveyard: Gallery of controversial advertisements which clients declined to run. |
| The power of hype: Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing. |
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