Auto Outlet: Used car dealer, includes contact information and current inventory.
Bicycle Trip: Bike shop dedicated to serving the bicycling community by providing expert and quality service.
Bookshop Santa Cruz: Independent bookstore. Includes staff recommendations, author profiles, bestsellers, and a calendar of events.
CakesbyJoan: Coconut cakes shipped anywhere in the USA, and delivered in Santa Cruz.
Chefworks: Culinary and housewares store specializing in hard-to-find tools for cooks.
Connie J. Moore Floral Design: Florist specializing in floral arrangements and bouquets for weddings and events. Includes portfolio and consultation form.
Dell Williams: Jeweler offering diamonds, Mikimoto pearls, watches, porcelain sets, crystal sets, and gifts.
EcoGoods: An alternative general store offering organic, recycled, and non-toxic products.
Electric Sierra Cycles: Specializing in full service, sales and rentals of electric assisted bikes and scooters.
Elizabeth Van Buren Aromatherapy: Aromatherapy company offers GC-MS analyzed essential oils, blends, massage oils, skin care products.
Gateways Books: Metaphysical and spiritual books, gifts, and music. Includes calendar of special events and mailing list.
Kresge Community Natural Foods: Student run food cooperative located on the University of Santa Cruz Campus. Includes a newsletter and links.
Made in Santa Cruz: Selling the work of local artisans online and from their store on the Santa Cruz Wharf.
Marini's at the Beach: Original recipe salt water taffy and caramel corn since 1915. Fine candies and collectables.
Marty Magic Jewelry & Sculpture: Unique original jewelry and sculpture created by lost-wax casting.
Moon Zooom: Sells 1950s, 60s, and 70' retro fashions for men and women.
Pacific Wave Boardshop: Santa Cruz's largest skate, surf and snowboard shop brings you photos, news, free stuff, and secure on line shopping.
Rhythm Fusion: Retailer of percussion instruments of the world: drums, rattles, bells, shakers, whistles, and more common and weird sound makers imported from many different countries.
Richard H. Donnelly Fine Chocolates: Award-winning chocolate maker. Includes mail order form, retail locations, recipes using their chocolate and a gift registry.
Santa Cruz Birdfeeder: Offers everything for birdwatchers and birders.
Shen's Gallery: Importer and retailer of provincial Chinese antiques: furniture, designer-quality accessories, and a wide array of unusual handicraft.
Shoppers Corner: Local independent market since 1938. Photo gallery, current specials and store history.
Shoreline Surf Shop: Bikinis, swimwear, surfboards, sportswear, tee-shirts, wetsuits, and sunglasses as well as surfing lessons, surfboard rental, and a beach guide.
Staff of Life: Natural foods market, bakery and deli.
Subaru of Santa Cruz: New and used cars, parts and service.
Sweeley's Design Shop: Florist offering arrangements for everyday occasions, weddings and events for delivery throughout Santa Cruz, Canta Clara and Monterey Counties.
Sylvan Music: Specializing in acoustic and electric stringed instruments. This site includes an inventory of instruments, info about the store and related resources.
The Vault Gallery: Unique contemporary jewelry, fine clothing and innovative craftwork.